“Understanding a Market is essential and this market is no different than any-other, although it is commonly mis represented” Madonna Long CEO of Loops Media Group
Most Marketing nationally did not see the potential of the disability market until t the mid-1990’s. Yes still could many businesses once again be ignoring and missing other potential markets?
Consider a population where 1 in 5 Americans needs that are not being adequately fulfilled and is a world, market that is ever growing. Since this population is currently being underserved and misunderstood by many businesses, many of the customers could be very grateful and loyal.
A Growing market People with disabilities according to the World Bank, one billion people (15% of the world’s population) experience some form of disability, with one-fifth (between 110 million and 190 million people) experiencing significant disabilities. This also includes the aging population, those born into disability and those people survive disease and injury are part of this market.
According to Charles A. Riley II and theInternational Center for Corporate Accountability, that consumer power adds up to more than the African‐American, Latino, and LGBTQ markets combined. The disability community’s consumer spending power is double the spending power of teens and more than 17 times the spending power of tweens (8‐ to 12‐year‐olds) –the two most highly sought after demographic groups.
Does your business want a slice of this power demographic? Any smart business would and experts in the field now agree, to remain competitive in this changing market, companies must implement strategic diversity and inclusion strategies throughout their corporate infrastructure.
The disability community’s consumer spending power is double the spending power of teens & more than 17 times
the spending power of tweens (8‐ to 12‐year‐olds) — the two most highly sought after demographic groups.
“There are still many companies and often even groups of the very people they represent who are displaying disparaging images in advertising and broadcast of events involving those with disabilities. That is where Loops Media Group can help. We are women in business who have disabilities.
Contact us we can make sure your image and message is the one you will be proud of and shows a return on investment.